I'M AN ACD/COPYWRITER AT Y&R CHICAGO.
I've been doing the whole digital thing for awhile, along
with all the other stuff too. One thing I keep growing
more sure of – the simplest ideas are still the best.
with all the other stuff too. One thing I keep growing
more sure of – the simplest ideas are still the best.
SEE WHAT I'VE BEEN UP TO


CRAFTSMAN
A holiday spot showing how guys react to Craftsman gifts, proving
that if you give Craftsman, you can give with confidence.
watch spot
that if you give Craftsman, you can give with confidence.

BONEFISH GRILL
A series of radio spots, read by Alec Baldwin, that make any occasion a
reason to come to Bonefish Grill. Written to showcase Bonefish Grill's
approachable sophistication, ambiance and menu.
reason to come to Bonefish Grill. Written to showcase Bonefish Grill's
approachable sophistication, ambiance and menu.

KENMORE
An anthemic brand spot to relaunch Kenmore. It was built off
the strategy that Kenmore appliances are in over 100 million
American homes.
watch spot
the strategy that Kenmore appliances are in over 100 million
American homes.

SEARS HOLIDAY
Sears helped Savvy Santa, Santamazing, Santabulous,
Procrastasanta and the Power Santas celebrate the
holidays. It included broadcast, site, banner, rich,
social, promotional contests, in-store and viral content.
case study
Procrastasanta and the Power Santas celebrate the
holidays. It included broadcast, site, banner, rich,
social, promotional contests, in-store and viral content.


HOTELS.COM
FWA site of the day where users can clay themselves
for a chance to star in the next hotels.com commercial.
Over 200,000 submissions in the first month.
case study
go to clay yourself site
for a chance to star in the next hotels.com commercial.
Over 200,000 submissions in the first month.

SEARS HOME APPLIANCE
A broadcast spot to promote the selection at Sears
while featuring the new Kenmore Elite refrigerator.
watch spot
while featuring the new Kenmore Elite refrigerator.


PURINA BENEFUL
A social community where dog lovers can find, rate,
and add dog-friendly spots from around the country.
Over fifty thousand members to date.
go to wagworld site
and add dog-friendly spots from around the country.
Over fifty thousand members to date.

MCDONALD'S
A Hidden Object promtional game for the movie Avatar. Players could
unlock levels and Augmented Reality experiences with collector's
cards found on Big Macs. It was so successful that it was adapted for
use in several dozen countries.
unlock levels and Augmented Reality experiences with collector's
cards found on Big Macs. It was so successful that it was adapted for
use in several dozen countries.

PUMA EUROPE
During the 2008 European Cup, soccer fans could
sign up for a "Celebration Box" with friends & family.
When their team scored, everyone in that box recieved
a conference call so they could all celebrate together.
sign up for a "Celebration Box" with friends & family.
When their team scored, everyone in that box recieved
a conference call so they could all celebrate together.

